Since when does a company say “No thank you” to free and positive publicity?
Since August 7, 2012, that’s when.
In response to Mike Huckabee’s wildly successful Chick-fil-A Appreciation Day, ssm activists countered with Starbucks Appreciation Day, scheduled for August 7, 2012. The idea was to show that there was as much support from proponents for ssm towards Starbucks, as their was from proponents of man/woman marriage for Chick-fil-A.
By Starbucks’ request, “Starbucks Appreciation Day,” quietly changed to “National Marriage Equality Day.” The event organizers had this to say about the change:
“… we have had direct communication with execs at [Starbucks] corporate who expressed that the company wants other equality-minded companies such as Amazon.com and Nike to share in the appreciation and consumer support…”
I cannot help but wonder why a company would reject free publicity from ssm activists? I think the Chick-fil-A outpouring made them nervous. I have no idea how much the Dump Starbucks campaign contributed to it, but let’s keep up the pressure. Sign the pledge today.
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Read more from this author:
Leftist Tactics Against Marriage: Applying a Double Standard, aka “You Can’t Use Religion to Define Marriage, but We Can!”
Why Everybody, Including Gays, Should Support Traditional Marriage
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